The Challenges
One of the main challenges WDA faced was to make sure the attendees have a similar experience to that of an on-site event. The Singapore Workforce Development Agency (WDA) was able to deploy a budget-conscious and technologically-driven strategy by hosting a virtual career fair customized to meet their precise goals. This virtual career was hosted to cut down on costs, expand reach to a larger target audience, and help employers effectively connect with leading talent.
The Solution
Event Gallery
vFairs was able to help WDA with a fully customized virtual career fair. Here are a few elements that made this career fair an extraordinary one:
Superior Applicant Tracking Tools
To truly deliver an outstanding experience, the vFairs team incorporated applicant tracking system functions into the platform to help employers filter resumes based on criteria of their choice such as qualification, industry, salary expectations, etc. This allowed them to achieve higher candidate relevancy, and in turn exercise quick yet confident candidate shortlisting.
Instead of relying on a bird’s eye view of the participating talent, they could now zoom-in to target specific job seekers, easily export data, and collaborate with recruitment team members to drastically reduce time-to-hire.
Remarkable Job Seeker Experience
The event was segmented into “virtual floors“; each floor targeted a particular industry, for e.g. technology, government, banking, etc. This smart navigation allowed job seekers to switch between exhibitors in a jiffy, or use the search option to directly skip to their desired employer’s booth in practically no time. To further add efficiency, visitors could schedule live chat with recruiters without waiting in queues in the notoriously loud and distracting career fair setting.
There’s more- the E-Resources and access to a Career Coach led the visitors to a comprehensive library of information ranging from recorded webinars, Jobsbank access and expert advice to make their job search experience engaging, informative and welcoming instead of tedious and dull.
High Energy Recruitment
Despite the fast-paced nature of the event, recruiters had powerful tools to communicate with visitors either directly or in group settings for maximum impact. No more redundant questions to answer and fixed 10 minute time slots for all one-on-one chat sessions meant focused conversations, effortless time management and no more frazzled hiring managers.
Unparalleled Outreach & Accessibility
The Virtual Career Fair enabled job seekers to participate remotely, even via a mobile device with internet access. Meanwhile, the host kept the edge off their nerves with no hassles linked to small venue capacities, rental costs, or short-lived event value; the content could be easily accessed by visitors online even after the career fair was over.
Measuring Event Performance
Results are essential to provide perspective on ROI. The event dashboard provided real-time data to track traffic alongside pivotal KPIs ranging from vacancies attracting most applications, new and repeat visitors, tab clicks on booths, total volume of applicants per booth, and more to help the host assess how the job seekers were reacting to the virtual shift.
The Results
Singapore Workforce Development Agency’s (WDA) Virtual Career Fair was a massive success, and a great asset towards assisting job seekers and qualified professionals in enhancing their careers. The 15 day event delivered impressive ROI made evident by the stats captured via the reporting dashboard:
Widespread Employer Interest
With 500 jobs from 50 leading companies exhibited, the convenience of eliminating costs linked to travel, logistics, marketing collateral, and lost productivity was a huge motivation for employers to participate.
Increased Job Seeker Attendance
Generating almost 3000 unique registrations, the sheer volume of attendees proved exponential improvement in outreach and accessibility that broke all geographical barriers.
Recruitment Powerhouse
Aiding in organizing, sorting and shortlisting winning candidates, the applicant tracking system functions embedded into the platform revolutionized recruitment and career fair participation for recruiters.
Measurable Results
With booths receiving up-to 2109 visits and 841 tab clicks, the virtual technology was a relief for exhibitors; accommodating this number of job seekers in a physical setting would have otherwise been utterly chaotic, tiring and monotonous.
Cost & Time Savings
Affordability, quick set up, and round-the-clock support from the dedicated vFairs project managers working to perfect every event detail ensured a stress free experience for WDA so they could remain committed towards pursuing their mission with priceless peace of mind.
