ReSound’s First Global Virtual Conference Attracts Almost 10,000 Attendees

Highlights

Determined to continue with their plans to host their scheduled conference, ReSound decided to not let COVID-19 obstruct their event plans. ReSound’s first ever, 24-hour global virtual event was hosted on September 1st, 2020.

A large number of audience logged into the event as compared to a mere 300 they had at their in-person event. On top of that, ReSound saved on extra costs such as hotels, flights, meals, and entertainment for the attendees. The virtual venue proved to be more cost-effective and open to a wider global audience of attendees.

The Challenges

ReSound had never hosted a virtual event. In past years, they would host a product launch in-person, gathering all their attendees in a physical venue. This year, ReSound needed a new way to present their new product offerings in an exciting and engaging way.

Amidst COVID-19 they were undeterred, and opted for a virtual conference.

The Solution

Event Gallery

After much research, ReSound knew vFairs was the obvious choice. According to Tamra Leif, “vFairs was very cost-effective and easy-to-use in terms of putting things together”.

We designed a 3D virtual conference platform according to their preferences that would help ReSound achieve their objectives.

Let’s explore in greater detail how vFairs made this possible.

Visually Stunning Lobby

A vibrant virtual lobby greeted the attendees. ReSound’s lobby featured a welcome video right at the front, where the CEO GN Hearing, Gitte Pugholm Aabo welcomed the participants and introduced them to the event.

We incorporated the word “Welcome” in many different languages, making it feel inclusive and inviting to visitors from around the world.

Informative Sessions

ReSound wanted to host presentations with live Q&A sessions. These covered topics ranging from hardware and design to sound quality to fitting solutions. ReSound’s concerns about technical issues were resolved by hosting pre-recorded embedded webinars in the virtual auditorium as opposed to a live webinar option.

3D Exhibitor Booths

ReSound had one specific request; facilitating engagement between exhibitors and the participants.

We offered them two types of exhibitors booths;

Product booths for Design and Hardware, M&RIE Technology Advantages and ReSound smart fit 1.8.
Booths with representatives that serviced various countries.

Event participants included hearing care providers, audiologists, ENT doctors and other medical professionals.

These booths also had a live audio, text, and video chat option built in, that facilitated one-on-one interaction between the sales reps and customers. This feature was also a great support in the product booth, where one-on-one contact was enabled with the trainer. This allowed attendees to better understand the product offerings.

Downloadable Swags

The participants with support materials such as features, benefits, brochures, reference guides, and best practices that could be added to their virtual “swag bags” to be downloaded later.

A video vault was even set up where important videos, such as sound demos and many other valuable resources, were uploaded for the participants to view and download.

The Results

With a far greater reach than an in-person event, ReSound was happy with the outcome. ReSound also had a wonderful time working with the vFairs team.

Virtual events will be a part of ReSound’s offering in the future even post the COVID-19 crisis because of the larger number of customers they can reach around the globe. They plan to virtually launch and share content in the future as well.

We can say ReSound was a resounding success!